Introduction

Psychologists say that we always have a definite attitude towards all that surrounds us. Animals, weather, people, politicians…

We may well hide our emotions, but still we can evaluate almost everything. What about the sounds of the English language?

The project SoundLetter™ is an application phonosemantics, which is a branch of psycholinguistics.

Phonosemantics is based on the assumption that every sound and every letter may be pleasant or unpleasant, round or sharp, cold or hot. The results of the experiment that use Semantic Differential method usually show how the phonetic forms of the words are correlated with the objects they represent. This method may be helpful in finding a proper name for your company, and building your future.

This experiment will take you about 30 plus minutes. We kindly ask you to read the instruction carefully and to fill in all the forms.

Next:Instruction to Experiment